Skip to content

All you need to know about Content Marketing

Reading time:

What is content creation?

Content creation comes down to producing marketing materials for your audience to consume. Examples of content creation include things like blog posts (such as the one you’re reading now), newsletters, podcasts, videos, social media posts, and more.

The importance of creating content.

Content creation is important because it is the pillar on which any marketing strategy rests. Without content, you would use nothing to promote your business, products, or services to your ideal audience. It is also a mechanism to attract people to the marketing funnel. To make you better understand what a marketing funnel is, below is a visual representation of it.

marketing funnel

In short, the marketing funnel is a route set by the company to guide potential customers from their first interaction with the brand to become customers.

Here’s how it works:

People first become aware of your brand. Their interest and desire develop until they get to buy what they sell. Eventually, they become customers. Moreover, if the product or service you are targeting impresses them enough, they become loyal customers and even end up recommending you to other companies.

Everything is fine and beautiful so far, right?

But, there is a great BUT …..

Not everyone who becomes aware of your brand will want their product/service. Not everyone who wants your product will consider buying. Not everyone who thinks about buying will buy and not everyone who buys will become a loyal supporter of the brand.

Therefore, the marketing funnel is shaped like a funnel; people come out of the process at every stage.

As a tip, it outlines the strategies for generating potential customers in the first stage so you risk losing money, time and other valuable resources.

Now comes the question what do all these things have to do with content creation?

Well, content not only has the power to attract people to your marketing funnel, but it also has the role of increasing the efficiency of your channel.

proces creare continut

How do you create content?

Most beginners tend to believe that content creation starts with their own ideas, with what they want to say. But the brainstorming process actually starts with understanding your audience – imagining what they appreciate, what they find interesting, what content they were previously attracted to, and why. Good content creation is about what your audience wants to hear, not what you want them to say.

Here’s how to create content in three steps:

  • Set goals
  • Choose a content type and format
  • Plan, create and publish.

1. Set goals

Every strategy must start with a goal. Otherwise, how will you track how effective it is? Before you put your finger on the keyboard, you need to list the goals you hope to achieve with your content. Some objectives could include:

  • finding the subject you are going to address
  • establishing the target audience
  • conducting a content audit on business platforms
  • competition analysis

Don’t create content just for the sake of creating content. No matter what you plan to create, you need to make sure it’s something appealing to your audience.

format continut

2. Choose a content type and format

After choosing the topic from the list of ideas, the next step is to decide on the type and format of content you will create. Content-type. If you’re creating content for YouTube, the type of content is already obvious: video. It’s the same story for email and social media: you’ll write a certain type of email or make a post on social media.

But if you create content for your website you have a few different options:

  • Blog article
  • Product page
  • Landing page
  • Interactive tool

Always choose the type of content that works best for you, but don’t forget this means that anyone reading a piece of content you’ve produced has found it valuable in a way:

  • Answer a question
  • He teaches her a skill
  • It entertains them
  • Inform them

creare continut

3. Plan, create and publish.

The process of creating your content is essentially the same, regardless of the channel, type and format targeted.


Let’s take a closer look at each part of the process:


Planning starts with creating a sketch. If you create short posts for social media, this may not be strictly necessary. But it is undoubtedly the best approach for more complex types of content, such as blog posts and videos.

Always start with the main ideas, namely try to sketch what you would like the content of your blog article to look like.

The creation

Once you have established the content of your content, it is time to focus on its development.

Some tips to start a blog post:

The secret is to simply write. The hardest part is getting started. But once you start writing, even if you think it’s stupid, it’s important not to stop and keep writing without editing.

Use an attractive introductory formula. Your introduction is, without a doubt, the most important part of your content, but also the most difficult. It needs to attract readers and arouse their feelings.

Most people bury important information under the “pleasure of knowing.” Do not do this. Make it your mission to put “the need to know” before the “pleasure of knowing.” Everyone who consumes your content will thank you.

After you have completed the content, I encourage you to ask for feedback from a colleague or friend. Feedback is a highly used assessment tool for the better growth and development of any individual.


Finally – the easy part. Format, finalize and upload the content to the channel you have chosen and set off. That being said, there are often more moving parts in this process than you might imagine. You can’t just make a blog post and prepare it for publication. You need images, formatting, editing, and probably a bunch of other things. Just as it is inefficient for one person to take the reins of several channels, it is inefficient for one person to do all these things.


How can you solve this?

Divide the process into smaller tasks and assign each of them to the best person for that task.

Content is a cornerstone of effective marketing. And when you combine content marketing efforts with the usefulness of marketing automation, many good things can happen.


Want a content creation strategy?

Then is the right choice.